(ECNS) -- More than 300 strangers traveled from across China to attend a wedding in Xinjiang Uygur Autonomous Region on Saturday after a digital invitation meant for family and friends unexpectedly went viral.

A wedding ceremony held in Shache County, Xinjiang Uygur Autonomous Region on Aug. 8, 2026, attracts more than 300 strangers. (Photo courtesy of the groom)

The wedding was held in Shache County. The groom’s mother had posted the invitation online to share with relatives, but when one user asked, “Can I come?” she replied, “Yes.” The video quickly drew more than 200,000 likes and nearly 10 million views, with some viewers deciding to attend in person.

To welcome the guests, the groom cut seating reserved for relatives in half and expanded food preparations, adding extra wedding sweets, dried fruits and desserts.

Attendees came from provinces including Henan, Shandong, Hainan and Guangxi.

"I can't quite describe the feeling. I was just so emotional. My eyes welled up," said Zhao Deming, who traveled from Guangxi.

Guests who had never met before sang and danced together as if they were old friends. "I can’t quite describe the feeling. I was just so emotional. My eyes welled up," Zhao recalled.

(By Helen Mo, intern Yang Hongran)